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Krannich Solar Joins the PowerPlus Distribution Network
- PowerPlus Team,
Headquartered in Germany, Krannich Solar is a Photovoltaic (PV) System distributor with over 1200 employees and 31 branches in 27 countries. Beginning as a two-man operation; Krannich now have 25 year’s experience in the renewable energy industry, working with installers and planners of PV systems and providing support through every stage.
With company values of “collaboration, future focus, and flexibility,” passionate Founder and Managing Director, Kurt Krannich, leads the company with a clear vision that actions “have meaning and contribute towards reaching [their] vision of 100% renewable energies.” This is something that aligns the collaboration between each company and a legacy PowerPlus also hopes to leave.
Together, PowerPlus and Krannich Solar can greater our chances towards Australia’s Net Zero Plan and legislated targets of a 43% reduction in greenhouse gas emissions by 2030, and zero emissions by 2050. Supporting renewable community efforts in an industry where demands will only grow, and solar systems are considered “the fastest growing energy type in Australia.”
PowerPlus Energy and Krannich Solar have been in partnership since February this year already seeing positive outcomes. Recently, Krannich Solar’s Brisbane Managing Director, Marc-Aurel Bauer, and Melbourne Managing Director, Derek Marsden, took time to discuss this exciting step.
Discuss how the partnership with PowerPlus began.
David (Vic BDM): “From meeting the Krannich team at All Energy last year, there was a clear benefit to be had for both companies from establishing a partnership. It’s exciting to be associated with an internationally well-recognised and respected company.”
Derek: “Krannich Solar has a long reputation for distributing quality solar system products, so it was inevitable that PowerPlus and Krannich Solar would one day strike up a partnership. As an Australian renewable energy storage company, PowerPlus complements our current product range, such as Selectronic, another Australian manufacturer. Reaching out to explore a possible partnership, we hit it off immediately, quickly identifying how we could assist each other reach our goals in a mutually beneficial manner.”
Marc: “We had a few discussions over the past years, and it seemed 2024 was the right timing for this partnership and Krannich is extremely excited to work with PowerPlus, growing together in Australia.”
In what ways doe you differentiate yourself in the market as a distribution partner for our products?
Derek: “Krannich Solar’s International European roots and financial strength…lead by a visible hands-on owner allows us to retain that family company feel. Something that underpins PowerPlus as well.”
Marc: “I see the similarities that [both companies] have. Family business and values, long term relationships between Krannich and suppliers and the people on the ground supporting customers day by day.”
How can PowerPlus Products make a significant impact for your customers?
Derek: “Our customers welcome the opportunity to gain access to a quality Australian Manufactured batteries. Not only assisting their clients to do their part in reducing fossil fuel reliance but also supporting local Australian manufacturing.”
Marc: “Customers love Australian made and the PowerPlus battery is the perfect fit for inverters we are already selling successfully to the market.”
Is there a particular product demand you find yourself catering for?
Derek: “Off-grid and backup systems both large and small are becoming more popular. Many existing off-grid systems are switching to lithium based batteries further driving demand for batteries.”
How do you actively engage with customers to understand their energy storage needs?
Derek: “We work with staff to train them to a high level of technical knowledge across our product range to enable us to fulfil the role of the trusted advisor. We also run our annual Battery Days in Brisbane and Melbourne where over 100 attendees gain direct access to our manufacturing partners and receive CPD training. Further to this [we] sponsor all SEIA conferences and run multiple roadshows.”
How do you see the partnership growing in the future, what new opportunities are you excited for?
Derek: “We are all very excited for the opportunities our new partnership will bring. We look to assist PowerPlus in their product development through market feedback, but better still we are looking forward to growing PowerPlus’ market share and helping them achieve market leadership.”
PowerPlus products are proudly supported by a whole network of distributors. Find out where you can purchase PowerPlus here.
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